Judge William H. Orrick appointed Rachel Abrams, partner at Levin Simes Abrams LLP, to the Plaintiff’s Steering Committee on December 20, 2019 in the Juul MDL pending in the Northern District of California. Abrams is part of an esteemed group of top attorneys leading the charge in cases brought against e-cigarette giant Juul.
The claims pending against Juul are vast, and include allegations of improper marketing to youth through school visits, social media platforms, and fruit flavored pods; fraudulently marketing its product as a safer alternative to traditional cigarettes; incorporating nicotine salts (as opposed to freebase nicotine) into its pods making their product more palatable to young persons and those new to vaping; behavioral issues in adolescents and young adults due to severe nicotine addiction; personal injuries including respiratory failure, stroke, vape lung, and death. Abrams brought the first wrongful death suit against Juul last year, alleging Juul caused the death of an eighteen-year-old otherwise healthy child.
Leading MDLs is not new to Abrams. She has served in a leadership capacity in over sixteen consolidated mass torts across the country. Her experience, tenacity, and dedication to her clients will prove invaluable to the leadership team, plaintiffs, and the MDL. Read more about Rachel Abrams here.